Prohibited claims

Only authorised claims may be used.

Pursuant to the Regulation on nutrition and health claims, the following health claims shall not be allowed:

  • claims which suggest that health could be affected by not consuming the food; 
  •  claims which make reference to the rate or amount of weight loss; 
  •  claims which make reference to recommendations of individual doctors or health professionals and other national associations of medical, nutrition or dietetic professionals and health-related charities not referred to in Article 11.

 

The Commission expert working group has outlined a policy, wherein the decision on who is considered a health professional must be made on a case-by-case basis. The decision is based largely on the impression made and the message content.

According to Evira's interpretation, the following, for example, can be considered prohibited health claims: 

  • a health professional talks about the effects of a food product on health or about their own experiences
  • a health care student talks about the effects of a food product on health or about their own experiences 
  • an actor portraying a health professional talks about the effects of a food product on health or about their own experiences

  

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