Winner found in design competition for Evira's visual image


<div>The winner has been found in the design competition organised to create a visual image for Evira, the new Food Safety Authority of Finland, the operation of which will start at the beginning of May. The winning entry, submitted by Marja-Riitta Kolari, portrays a fresh image for the Office. More than 80 entries were received in total. </div>

The open design competition organised by the Ministry of Agriculture and Forestry was well received. A total of 86 entries were submitted by 58 designers. The entries to the visual image competition were expected to contain both a business logo and graphic specifications for the new Office. The visual image was to convey a message of a modern, active, international and efficient authority and research institute, and reflect the Office's branch of activity, as well as reliability and a dynamic nature.

The jury reviewed all the entries against these criteria. In the jury's opinion, the properties required of the visual image were best presented in Marja-Riitta Kolari's entry.

Kolari's entry was found to be the most individual. The entry is highly visual and applicable, both in printed and electronic communication, and could be accepted almost as such without any significant need for further development. Ms. Kolari, a recent graduate from the Kuopio Academy of Design, had based her logo on a simplified magnifier with two shadows cast by the lens, representing research and control. The three curves of the logo create a well-thought symbol of the three offices to be fused into one. The first prize, 10,000 euros, was awarded to Ms. Kolari.

The operation of Evira will start at the beginning of May 2006, with the National Food Agency (EVI), the National Veterinary and Food Research Institute (EELA) and the Plant Production Inspection Centre (KTTK), as well as the executive functions of the Department of Food and Health of the Ministry of Agriculture and Forestry (MMM) fused into the new Office. The Office acts as the authority responsible for food safety, promotion of animal health and welfare, management of required resources for plant and animal production, as well as for plant health.

For more information, please contact
Mr. Jorma Hirn, Ministry of Agriculture and Forestry, tel. +358 (0) 9 16001,
Mr. Ben Rydman, Plant Production Inspection Centre, tel. +358 (0) 2077 2003

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